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Kurt Whitmire, Director of Commercial Lines : Posted on February 4, 2025
A Journey with ALPS
Since joining ALPS in 2012, I’ve had the privilege of working with a team committed to providing industry-leading professional liability insurance to attorneys. In July 2022, when I was given the opportunity to launch and lead the business insurance department, it was a challenge I embraced wholeheartedly. My goal was to extend ALPS’ legacy of trust by creating a seamless, single solution for the comprehensive insurance needs of small law firms.
Adding Value for Our Clients
Small law firms are at the heart of what we do at ALPS. When we introduced business insurance, the goal was simple: provide greater value and convenience to the attorneys who trust us. We recognized the challenges our clients face—balancing a busy practice while ensuring their business is fully protected. We designed our offerings to meet those needs.
A Growing Impact
Not long after launching, in early 2023, a long-time ALPS-insured law firm sought to simplify their insurance process by consolidating all their policies with ALPS. During the quoting process for their Business Owners Policy (BOP), we discovered a critical oversight in their previous coverage: their prior BOP only covered their building's LLC and did not include protection for the firm’s business property or general liability.
We provided a competitive and appropriately rated BOP policy that addressed these gaps. The new policy was structured with the firm as the first named insured and their building’s LLC as the second named insured, ensuring comprehensive protection for both the firm and the building under one streamlined policy. The firm was grateful for the improved coverage and peace of mind.
This is just one example of how we’ve been able to bring holistic value to the firms we serve because we understand law firms. The response to ALPS’ business insurance has both inspiring and affirming. On platforms like Trustpilot, our clients consistently praise the value we bring:
Looking Ahead
Being named an APCIA Emerging Leader for 2025 is a moment of pride, but it also fuels my passion for what’s next. Our mission remains clear: to continue providing innovative, client-centered solutions that empower solo and small law firms to thrive.
I am grateful to my colleagues at ALPS, our clients who inspire us every day, and APCIA for this incredible honor. Together, we will continue to redefine what it means to be a trusted partner in insurance for the legal community.
Kurt Whitmire
Director of Commercial Lines
ALPS Insurance Agency
Coming to ALPS with an extensive business background, Kurt brings a unique perspective on liability insurance to his role in business development. Having owned his own business Kurt understands what decision makers value. While liability insurance isn’t top of mind for every law firm on a daily basis, choosing the right carrier is certainly an important decision to make when the time is right. As a business owner, Kurt was working with partners that he knew would take care of his business when he needed them most. He understands that the firms he works with want the best value for their hard earned dollar and the peace of mind knowing that the firm can always rely on their partners. This relationship is often sold to firms but it is not always delivered. Kurt’s role at ALPS is to be a conduit between law firms and ALPS’ staff of underwriters, claims attorneys and others to deliver on ALPS unique and time-tested value proposition.
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